Your best work happens on the chair. Robin keeps it online.
AI social media built for UK barbers, salons, beauticians and nail techs. Send the after-shot to WhatsApp between clients. Robin writes the week's posts in your voice. You approve them on Monday morning, one tap per post.
No card required for trial. Cancel anytime.
Monday, 9 am
Morning, Sarah
Tue · IG + FB
Marcus took the helm yesterday and delivered this textured crop. Walk-ins...
Wed · IG only
Quick guide to growing a beard out. The first three weeks are the hardest...
Thu · IG + FB
Behind the chair with Joe today. Eleven years cutting, still doesn't trust...
Fri · IG + GBP
Last few Saturday slots this month. Beard trim, hot towel, the works. Tap...
Your best work walks out the door before you can post it.
You're back-to-back from open to close. The textured crop, the balayage, the set of acrylics: they leave the chair and the photo never gets taken, or it gets taken but never posted, or it gets posted but never captioned properly. Robin closes the gap.
You finish a cut. You forget to post.
The next client walks in. Your phone is across the room. By the time the chair clears, the after-shot is forgotten and the moment is gone. Send it to Robin on WhatsApp while you're sweeping up and it's in the pool for Sunday night, when Robin writes the week from whatever you've sent.
Every barbershop posts after-shots.
The differentiator is the caption. Robin writes captions that explain what's interesting about the cut, what the client asked for, what made it work. The post sounds like a barber wrote it, because Robin's vertical layer knows the dialect.
Your clientele is local. Your post should be too.
A Hackney barbershop and a Hackney barbershop's customer base both know what Mare Street means at 4 pm. National AI tools don't. Robin's vertical layer references area, neighbourhood, the kind of client who walks in. Posts that read like a neighbour down the road.
Your after-shots do the heavy lifting. Robin handles the rest.
AI cannot generate a believable photo of a specific haircut, a balayage, or a set of nails. What it can do is take the photo you already have and turn it into a post that earns bookings. Robin pulls your photos from three places, writes them up in the voice you set at signup, and produces a week of social every Sunday night.
Three places your photos come from
- ·WhatsApp upload. The single most important habit. Snap the after-shot at the chair and send it to Robin. Ten seconds, and it's in your photo pool for next week's posts.
- ·Your website. Point Robin at your site and it pulls the portfolio and before-and-after shots already on there into your pool in one go.
- ·Web upload. Drag a folder of historic shots from your laptop. Useful if you've got two years of phone photos sitting somewhere.
The hair & beauty content layer
Robin has a layer of category-specific knowledge sitting above your Brand Kit. It includes:
- ●Cut and style dialect. Knows the difference between a textured crop and a fade, a balayage and a money piece, a French manicure and a milky tip.
- ●No efficacy claims. Won't promise "thicker hair in 30 days" or "wrinkle-free skin." Keeps the salon out of ASA trouble, especially relevant for treatments and aesthetics.
- ●Seasonal awareness. Knows December books out weeks ahead so the nudge goes early in November, that January is the trough, that spring weddings and proms drive March onwards, and that late August is a real barber week.
- ●Aftercare that earns a save. The library treats aftercare as the format that earns real saves and shares, so how to make a colour last or what to do in the first week of a tattoo turns up in the mix. The sign-off in your Brand Kit is the call to action Robin writes to, so a line like "Booking link in bio" is what it works from.
- ●Local hook. Mentions the area, the kind of client, the moment in the day. Posts that feel like a neighbour down the road.
What a typical week looks like for Cutter & Co
Four posts across the week. Mixed channels. Mixed post types. Every one built from a real client Sarah's team cut, paired with a caption that sounds like Cutter & Co wrote it.
"Marcus came in asking for a textured crop he could push around. Joe took twenty minutes. Walk-ins welcome from 10."
"Joe's been on the chair eleven years and still won't trust the clippers without a check. Steady hands age well."
"Growing a beard out: a survival guide. The first three weeks are the hardest. Here's what we tell every man who walks in."
"Last few Saturday slots this month. Beard trim, hot towel, the works. Booking link in bio. £35 from Joe or Marcus, £40 from Sarah."
Why this mix works. One showcase off the chair, one personality piece, one thing worth knowing, and one soft promo at the end of the week. Showcase fills the chair, education builds trust, personality builds the relationship, and promotion converts. Robin gives each post in the week a different one of your content pillars, so the feed doesn't read like a sales push.
You set the voice. Robin writes to it every week.
When you sign up, Robin asks how you talk, who sits in your chair and what you want to be known for. That builds your Brand Kit, the source of truth for every caption Robin ever writes.
Every post you skip counts as feedback. Three skips in a row and the next batch goes to a stronger model with instructions to change its approach. You can rebuild the Brand Kit from the dashboard whenever the salon moves on.
The kit holds your voice in three words, how you sound in a sentence, the sign-off you use, your content pillars and a list of the words and claims Robin never uses for you. Alongside it sit your kind of salon, your town, your typical client and whatever you've told Robin is on at the moment. Every caption is written from that.
Brand Kit
Cutter & Co · Hackney
Voice
Confident, dry, doesn't oversell. Prefers "we" to "the team", and "men" to "guests".
Vertical layer
Hair & beauty · Barber. Knows the cut dialect. Avoids efficacy claims.
Photo pool
Stylists
Sarah (owner), Joe, Marcus, Ben (Saturdays).
Two ways to use Robin.
Self-serve if you want to drive it yourself. Managed if you want it run for you. Both built for hair & beauty from day one.
Self-serve
Solo
For one-chair operators and small salons doing the marketing themselves.
- ✓Four posts a week across IG, FB and GBP
- ✓Brand Kit, a weekly draft, and the approval link on WhatsApp
- ✓Hair & beauty content layer included
- ✓7-day free trial, no card required
Managed
Managed
For multi-chair salons and established beauty brands. A real strategist runs it. You stay on the chair.
- ✓Dedicated UK-based strategist
- ✓Quarterly in-salon photoshoot included
- ✓Your posting volume agreed on the discovery call
- ✓Monthly call, ongoing reporting, full content calendar ownership
- ✓£500 onboarding sprint, credited to month 1
Two more tiers sit above Managed, Managed + Ads and Full Stack. See the full range →
What salons ask before signing up.
What if a client doesn't want their photo posted?
Then don't send it, because Robin has no consent step yet and it treats anything in your pool as fair game. The hair and beauty layer is told never to use a client's face or work assuming permission was given, and on Co-pilot you see every draft before it goes out. A photo-by-photo consent prompt is on the list, and until it ships the judgement is yours.
Does Robin work with my booking system?
Not directly, and Robin never invents a free slot. There is no integration with Fresha, Treatwell, Booksy or Phorest today, and there is no field anywhere in Robin that holds a booking URL, so the link itself has to live in your bio. What Robin does hold is the sign-off in your Brand Kit, something like "Booking link in bio", and Robin has that in front of it every time it writes a post. Reading live availability is something we want and have not built.
Can different stylists have different voices?
Not yet. Robin writes one voice per account, which is the salon's, and there are no per-stylist sub-profiles in it today. There's no caption editor either, so you approve a post or skip it. Put the stylist's name in the "Anything on right now?" box on your settings page and Robin can use it, because it only ever names someone it was given. Separate stylist voices are on the list.
Does Robin do reels and videos?
Not yet. Robin publishes single-image posts to Instagram, Facebook and Google Business Profile, and that is the whole of it today. Carousels, Stories, reels and short-form video are all on the roadmap. If reels are your main growth channel right now, the honest answer is that Robin is a few months off being much use to you.
My clients are older. Will the tone fit?
Yes. Tone comes from your own Brand Kit, and the questions at signup are where you set how formal or casual you want to read. The house rules ban slang outright, so Robin won't suddenly start using Gen Z language on a Knightsbridge salon.
What about aesthetic and skin treatments?
Robin's vertical layer is reg-aware. It won't make efficacy claims, won't promise outcomes, and uses qualified language around any treatment with regulatory exposure (filler, microneedling, anti-wrinkle, peels). If you offer prescription-only treatments, those need a separate compliance review you'll want to do anyway.
What happens after the 7-day trial?
If you don't add a card, Robin stops drafting and the account sits there paused. Your Brand Kit and photo pool stay put, so nothing is lost while you think about it. No auto-billing surprises. If you want to keep going, add a card and the next Sunday-night draft kicks off as normal.
Send an after-shot. See what Robin makes of it.
The 7-day trial connects your accounts, ingests your brand, and drafts a sample week. If you don't like it, walk away.
Start 7-day free trial →No card required for trial. UK-hosted. GDPR-first.