AI social media built for UK independent cafés, coffee shops, pubs and small restaurants. Send a photo of the day's special. Robin writes the week's posts in your voice. You approve them on Monday morning, one tap per post.
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Monday, 9 am
Morning, Iris
Mon · IG + FB
New on the board this morning. Fig and honey sourdough, ricotta from Trethowan...
Tue · IG only
Tom roasting the autumn blend this week. Brazilian on the back, Ethiopian up...
Wed · IG + FB
The lunch board is on today. Lentil dahl, charred squash, focaccia...
Sun · IG + GBP
Sunday brunch back this weekend. Bottomless filter, eggs done however...
Hospitality runs on its feet. From open to close you're plating, pulling shots, taking orders, prepping the next service. The marketing industry hands you advice written for office workers and wonders why nobody's posting. Robin starts from the truth that you don't have spare hands.
Your busiest hours are when the best photos happen. They're also when there's nobody free to caption a post, pick a hashtag, schedule the upload. The lunch rush is invisible to everyone who isn't already in your café.
Latte art. Sourdough cross-section. Neon sign in the window. The category has a visual cliché problem; Robin's job is to write captions that make a normal Tuesday morning sound like a place you'd want to be that Tuesday.
The thing you serve every Wednesday that nobody outside knows about is the thing that should be on Instagram. Robin's job is to surface the routine bits of brilliance as well as the menu launches and the bank-holiday specials.
AI cannot generate a believable photo of your actual breakfast service. It can take the quick phone shot of the plate going out and turn it into a post that brings the next round of customers through the door. Robin pulls your photos from three places, writes them up in the voice you set at signup, and produces a week of social every Sunday night.
Robin has a layer of category-specific knowledge sitting above your Brand Kit. It includes:
Four posts across the week. Mixed channels. Mixed post types. Each one built from a real plate, a real moment in service, a real supplier shout-out, with captions that sound like Iris wrote them between covers.
"New on the board this morning. Fig and honey sourdough, Trethowan's ricotta, walnuts from the farm shop. £9.50, going until they're gone."
"Tom's roasting the autumn blend this week. Brazilian on the back for chocolate, Ethiopian up top for the brightness. Bags from Saturday."
"The lunch board is on today. Lentil dahl, charred squash, focaccia from Hobbs House. Ask at the counter and we'll talk you through any of it."
"Sunday brunch back this weekend. Bottomless filter, eggs done however, no booking fee. Walk-ins from nine, plenty of small tables left."
Why this mix works for hospitality. A daily special makes the menu look alive. A personality piece humanises the team. An educational post answers the question people ask before they walk in. A weekend promo lands at the moment people decide where to brunch. Robin gives each post in the week a different one of your content pillars, so the four never stack up as one long advert.
When you sign up, Robin asks how the place sounds, who eats with you and what you want to be known for. That builds your Brand Kit, the source of truth for every caption Robin ever writes.
Every post you skip counts as feedback. Three skips in a row and the next batch goes to a stronger model with instructions to change its approach. You can rebuild the Brand Kit from the dashboard whenever the menu or the mood moves on.
The kit holds your voice in three words, how you sound in a sentence, the sign-off you use, your content pillars and a list of the words and claims Robin never uses for you. Alongside it sit your kind of place, your town, your typical customer and whatever you've told Robin is on at the moment. Every caption is written from that.
Brand Kit
Sage & Saint · Bristol
Voice
Direct, dry, doesn't oversell. Mentions suppliers by name. Uses "we" and "the team." Never says "delicious."
Vertical layer
Hospitality · Café + light lunch. Makes no allergen or dietary claims.
Photo pool
Suppliers
Hobbs House Bakery, Origin Coffee, Trethowan's Cheddar, local farm shop.
Self-serve if you want to drive it yourself. Managed if you want it run for you. Both built for hospitality from day one.
Self-serve
For single-site cafés, coffee shops and small kitchens running the marketing themselves.
Managed
For multi-site operators, gastropubs and small restaurants. A real strategist runs it. You stay in service.
Two more tiers sit above Managed, Managed + Ads and Full Stack. See the full range →
No. The weekly draft is yours to approve or skip, post by post. If you've already put the daily special up at 11 am, skip Robin's version on Monday morning and it learns from the skip. Robin is built to sit behind the posting habits you already have.
Robin can't do it on the day yet. Photos you send by WhatsApp go into your pool and Robin writes them up in the next weekly batch, so today's special is still a job for your own phone. Same-day posting off a WhatsApp photo is on the list and it is honestly not built.
Robin makes none. The hospitality layer forbids stating an allergen, a dietary claim or a nutritional claim in any caption, because getting one wrong is a safety problem before it is a legal one. Robin says the dish is on and leaves the binding answer to your counter-side allergen information, where it belongs.
Not directly, and Robin never invents a free table. There is no integration with any booking system today, and there is no field anywhere in Robin that holds a booking URL, so the link itself has to live in your bio. What Robin does hold is the sign-off in your Brand Kit, something like "Book a table, or just walk in", and Robin has that in front of it every time it writes a post. Reading live availability is something we want and have not built.
Most don't, so Robin does a little work on every photo on the way in. It turns the picture the right way up, lifts the contrast, sharpens it a touch and caps the long edge at 2048 pixels. Your framing is left alone, apart from the crop Instagram's own aspect limits force at posting time, and there's no AI upscaling anywhere in it. Robin keeps the file you sent as well, so nothing of yours is lost, and anything it can't safely process, an animated GIF for instance, is stored exactly as it arrived. A phone shot in natural light at the pass still beats a clever one under the strip lights. The Managed tier includes a quarterly photoshoot with a hospitality-experienced photographer if you want a baseline of high-end stills to lean on.
Strongly encouraged, and it is worth making one of your content pillars. Robin only names a supplier you have told it about, because it is under strict instructions never to invent a name, so put them in the "Anything on right now?" box on your settings page and they will turn up in the mix.
If you don't add a card, Robin stops drafting and the account sits there paused. Your Brand Kit and photo pool stay put, so nothing is lost while you think about it. No auto-billing surprises. If you want to keep going, add a card and the next Sunday-night draft kicks off as normal.
The 7-day trial connects your accounts, ingests your brand, and drafts a sample week. If you don't like it, walk away.
Start 7-day free trial →No card required for trial. UK-hosted. GDPR-first.